LeapTag's News Reader & Content Discovery Tool Now Includes Publishing and Sharing
New LeapTag Allows Users to Upload Personalized Content to Blogs and Share it with Friends & Colleagues
San Jose, California – July 16, 2007 – LeapTag Inc., the creator of personalized news reading and content discovery tools that enable people to find information that closely matches their personal interests, introduced publishing, sharing and updated RSS integration features to their public beta product, which was unveiled at the Web 2.0 Expo in San Francisco this spring.
LeapTag is the only product that filters what you do and do not like according to your personal interests, bringing you results from a variety of sources, including news feeds, blogs and books. Highly requested by bloggers, LeapTag’s new publishing feature allows you to select news items discovered by LeapTag, add a few personal comments and then easily and immediately post these items to your blog in a variety of formats.
Additionally, you can now share your online discoveries with others by sending your ‘finds’ or entire tags via email to friends and colleagues. By importing your personalized tags, your friends will benefit from the efforts you’ve made in creating your interest tags. Immediately after they install the new tag your friends will see very similar results to the ones you have seen. Over time, as they vote on their new results, the tags will become personalized to them – bringing only the news, blogs and books that your friends consider important.
Once you have imported your RSS feeds into LeapTag and enabled LeapTag to filter and organize the hundreds of items it discovers for you, you can direct how LeapTag manages these RSS feeds in the future. Immediately upon import, LeapTag automatically determines which feeds to associate with which tags. However you have the ability to change this, ensuring that the content you trust is filtered and organized according to your preferences.
A hybrid application, LeapTag is now introducing a free online trial http://leaptag.com/trial for two months, starting this week. The trial is designed to give you a taste of what it is like to discover and read news using the LeapTag application, without having to download the application. After creating your first tags and voting on results, you can publish your discoveries to your blog or share them with your friends via email. If you choose, you can import your RSS feeds and have them filtered by your new tags. At the end of your trial LeapTag will automatically save your new tags. If you choose to download the LeapTag application, your tags will automatically be imported into LeapTag for you at no charge.
LeapTag is the powerful combination of a news reader and web content discovery tool that uses dynamic tagging, a unique process that allows the user to contextually define their interests by tagging web pages and voting on results. After creating tags to represent the things you are personally interested in and passionate about, you can vote on the results you like best and least – including ads. LeapTag uses this feedback to continuously improve results and to provide personalized content. Since it sits on the desktop, LeapTag brings that content to you in complete privacy.
Users can download LeapTag free of charge from http://beta.leaptag.com. For more information on LeapTag, visit http://www.leaptag.com. The free online trial is available at http://www.leaptag.com/trial and will be available through September 15, 2007.
About LeapTag, Inc.
LeapTag Inc. is focused on bridging the gap between the web and the users’ desktop. LeapTag Inc, is the maker of LeapTag, a personalized news reader and content discovery tool. LeapTag enables people to find new items, blog posts and books that closely match their individual interests – in complete privacy. More relevant than simple keyword searches, LeapTag uses dynamic tagging to define the users’ interests and to scour the Internet in search of matching content. Users vote on the resulting content suggestions, including ads, and train LeapTag to recognize the information they consider to be the most relevant. LeapTag Inc. was founded in 2005, is angel funded and based in San Jose, California. For more information, visit http://www.leaptag.com.
Press/Analyst/Blogger Contact:
Renee Blodgett, Blodgett Communications
617.620.9664
renee at blodgettcomm dot com
LeapTag's New Public Beta Brings the Most Relevant & Compelling Content to Users' Desktops in Complete Privacy
LeapTag Combines News Reader & Content Discovery Capabilities; Tags & Individual Voting Feature Allows Users to Highly Customize & Personalize Search Results
San Francisco, CA - April 16, 2007 - Today, at Web 2.0 Expo in San Francisco, LeapTag Inc., the creator of personalized news reading and content discovery tools that enable people to find information that closely matches their personal interests, announced the public beta of its flagship product LeapTag.
LeapTag is the powerful combination of a news reader and web content discovery tool that users download to their desktops. After creating tags to represent the things they are personally interested in and passionate about, users can vote on the results they like best and least - including ads. LeapTag uses this feedback to continuously improve the user's results and to provide personalized content. Since it sits on the desktop, LeapTag brings that content to users in complete privacy.
LeapTag delivers results from a variety of sources, including news feeds, blogs and books. It is the only product that filters what a user does and does not like according to their personal interests. To achieve this, LeapTag uses dynamic tagging, a unique process that allows the user to contextually define their interests by tagging web pages and voting on results. Once the tags are defined, LeapTag selects content relevant to the user from the millions of items it discovers.
"When you search the web, read a feed from an RSS reader, or look at a tag from a social networking site that uses collaborative filtering, you are looking at anywhere from 20 to 100 results for each instance," said Cuneyt Özveren, CEO of LeapTag Inc. "Your brain then decides that perhaps only 5 or 10 of these results are relevant to what you are looking for. This very process of deciding, repeated each time for the overwhelming amount of information we all receive every day, wastes a great deal of our time. Our product is the only one that captures that thinking process - allowing you to see the world through your own lens - while protecting your privacy at the same time."
Features and Benefits include:
- Import RSS - LeapTag enables people to import their favorite news and blog feeds from popular news readers Bloglines, Google Reader and NewsGator and associate them with their interests. The ability to import existing RSS feeds means not only are individual feeds monitored, but also the results from these feeds are organized based on the user's specific interests.
- Dynamic Tagging for Accurate Results - Over time, LeapTag gets "smarter" at delivering exactly the kind of information the user needs by learning from their feedback. Users can vote on results, indicating which items they like or do not like, and therefore change their tag definitions at their discretion. This further refines the content that is automatically delivered to the user's desktop.
- Privacy - All information that is collected is stored on the user's computer, keeping the information private and in complete control of the user.
- Vote on Ads - LeapTag is the first product that gives users the power to control the ads they see by giving them the ability to vote on their ads. This feedback refines the advertisements they will see in the future and keeps the ads relevant to the user. This relevancy will provide the advertisers with a very powerful CPA channel since users will continuously be shown ads they like instead of ads they don't care about.
- Community Sharing - While LeapTag is geared towards individualized tagging, soon users will be able to share tags with each other. Forming small groups, users can collaboratively create a collection of interesting information and continuously refine, view and communicate about what they discover together.
- Efficiency - LeapTag runs in the background so the user can concentrate on getting work done or doing another task while LeapTag performs its magic. LeapTag automatically updates the content in the tags, saving the user from having to proactively search the Web and sift through content that is irrelevant or unwanted.
- Easy & Fast To Get Started - LeapTag provides a Quick Start tool to help users create new tags quickly and easily so that they can focus on viewing and voting on their results immediately.
- Simple UI - The LeapTag user interface makes it incredibly easy to scan items, give feedback and focus on the news and content that matters to users.
- Mac Support - LeapTag runs on Mac in the Firefox browser.
Availability:
LeapTag runs in the browser tool bar. Users can download LeapTag free of charge from: http://beta.leaptag.com. For more information on LeapTag, visit http://www.leaptag.com.
About LeapTag, Inc.
LeapTag Inc. is focused on bridging the gap between the web and the users' desktop. LeapTag Inc, is the maker of LeapTag, a personalized news reader and content discovery tool. LeapTag enables people to find new items, blog posts and books that closely match their individual interests - in complete privacy. More relevant than simple keyword searches, LeapTag uses dynamic tagging to define the users' interests and to scour the Internet in search of matching content. Users vote on the resulting content suggestions, including ads, and train LeapTag to recognize the information they consider to be the most relevant. LeapTag Inc. was founded in 2005, is angel funded and based in San Jose, California. For more information, visit http://www.leaptag.com.
Press/Analyst/Blogger Contact:
Renee Blodgett, Blodgett Communications
617.620.9664
renee at blodgettcomm dot com
Yoriwa Announces LeapTag, the First Web Discovery Tool that "Learns" Your Preferences and Delivers Information Right to your Desktop
LeapTag Delivers the "World According to You"
DEMOfall, San Diego, CA and San Jose, CA—September 25, 2006—What if you had an assistant that you could teach to find just the information you want on the Web and continually deliver it to your desktop? That is the vision behind LeapTag, a new Web discovery tool announced today at DEMOfall by Yoriwa, a young company intent on personalizing Web content discovery.
LeapTag is a simple browser application that scours the Web to deliver highly specialized content based on the user's personalized requests. Over time, LeapTag gets "smarter" at delivering exactly the kind of information the user wants by learning from the user's feedback. The application lets users vote on results, indicating which items they want or don't want. This further refines the content that is then automatically delivered to the user's desktop. LeapTag brings back results from a variety of sources, including Web sites, news feeds, blogs and books.
"Many of the tools for finding information on the Web are based on keyword searching or collaborative filtering," said Cuneyt Ozveren, chairman and CEO of Yoriwa. "LeapTag looks for the information of interest to just one person – you. By delivering the 'world according to you,' we are delivering a revolutionary way for individuals to discover the things they've been missing on the Web."
How LeapTag Works:
A person is online at a site she find interesting. With a simple click of the LeapTag button right from her browser, she creates a tag for a topic. She tags the site she’s on and other web pages she finds to create a definition of the tag, giving a contextual definition to LeapTag. Now that LeapTag understands the user’s personal preferences, it will begin to comb the Internet for relevant results. When they are delivered, the user then votes "thumbs up" meaning "I like this result and want more like this" or "thumbs down" meaning "I don’t want any more results like this." Yoriwa calls this process dynamic tagging – a process which assumes the tag will change over time as the user continually defines it.
All information that is collected is stored on the user’s computer, keeping the information private and in complete control of the user. LeapTag automatically updates the content in the tags, saving the user from having to proactively search the Web and sift through content that is irrelevant or unwanted.
Here’s an example of LeapTag in action. Suppose you’re interested in electronic gadgets. While visiting gizmodo.com you decide to create a tag called "gadgets." As you browse other sites, like sharperimage.com or engadget.com, you add them to your gadget tag. Right away you begin to receive results for all kinds of new gadgets. You begin to vote on your results to teach LeapTag your preferences. You vote in favor of the iPod karaoke gadget, and against camera phones. LeapTag learns that you are not interested in phones and stops showing them to you. Over time, you get increasingly accurate results that closely reflect your interests in specific gadgets, automatically delivered to you.
While LeapTag is geared towards individualized tagging, users can share tags with each other. This way, the group can create a collection of mutually-interesting information and continually collect, refine, view and communicate about what they discover together.
"The amount of information available on the Internet can be overwhelming and it’s becoming increasingly difficult to find and track the things you care about," said Chris Shipley, executive producer of the DEMO conferences. "LeapTag’s ability to learn what specific information you want and automatically deliver it to your desktop is innovative as well as useful and I’m looking forward to using it."
LeapTag is currently in private beta and expects to launch a public beta in November.
About Yoriwa
Yoriwa is the maker of LeapTag, a personalized web content discovery tool. LeapTag enables people to find sites, news and blogs and books that closely match their individual interests – in complete privacy. More relevant than simple keyword searches, LeapTag uses dynamic tagging to define the users’ interests and to scour the Internet in search of matching content. Users vote on the resulting content suggestions, and train LeapTag to recognize the information they consider to be the most relevant. Tags can be shared by groups of people to collaboratively build mutual interests. Yoriwa was founded in 2005, is angel funded and based in San Jose, California. For more information, visit www.yoriwa.com.
About DEMO
The annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring and U.S. Robotics, helping them secure venture funding, establish critical business relationships and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit www.demo.com.
Contact:
Karen Carbonnet
Vice President of Marketing, Yoriwa
408.426.8240
karen at yoriwa dot com